D-U-N-S Number for App Developers in India: How to Apply (2026)

Planning to publish your mobile application on Google Play Store or Apple App Store under your company's name? There is an important business verification requirement you should know about: the D-U-N-S Number.

Both Google Play Console and Apple Developer Program require a D-U-N-S number for eligible organisation accounts.

For Indian startups, software companies and app developers, this can be an unfamiliar step in the app publishing journey.

What is a D-U-N-S number? Why do Google and Apple require it? Is it free? How can you apply in India?

In this guide, Unity Technology explains everything you need to know about obtaining a D-U-N-S number and preparing your business for Android and iOS app publishing.

1. What Is a D-U-N-S Number?

A D-U-N-S Number (Data Universal Numbering System) is a unique nine-digit business identification number assigned by Dun & Bradstreet (D&B), a global business data and analytics company.

It helps identify and distinguish businesses within an international business database.

Unlike PAN, GSTIN or CIN, a D-U-N-S number is not a government-issued tax or incorporation identifier. It is a business identification reference maintained by Dun & Bradstreet.

2. Why Do Mobile App Developers Need a D-U-N-S Number?

Google and Apple use D-U-N-S information to help verify the identity of businesses registering as organisations on their developer platforms.

For example, suppose you've developed a mobile application for your company and want to publish it under your registered company's name rather than your personal name.

Both platforms require business identity verification.

This can include:

• Legal company name and registered address.
• D-U-N-S number.
• Official business website.
• Business contact information.
• Supporting organisation documents.
• Authorised representative's identity.

The D-U-N-S number helps platforms match your business information with Dun & Bradstreet's records.

3. Is D-U-N-S Required for Google Play Store and Apple App Store?

Yes. Eligible organisation developer accounts on both platforms require a D-U-N-S number.

Platform	Organisation account	Individual account
Google Play Console	Required	Not required
Apple Developer Program	Required	Not required

Google requires organisations to provide their D-U-N-S number as part of developer account identity verification. Government organisations and agencies may qualify for an exception.

Apple similarly requires an eligible legal entity to provide a D-U-N-S number during organisation enrollment.

Important: Individual developers do not need a D-U-N-S number. Sole proprietors generally need to enrol as individuals with Apple rather than as organisations.

Official references:

• Google Play Console – Required Information
• Apple Developer – Enrollment Requirements

4. Who Can Apply for a D-U-N-S Number in India?

Eligible Indian business entities can request a D-U-N-S number through Dun & Bradstreet India.

Common applicants include:

• Private Limited Companies.
• Limited Liability Partnerships (LLPs).
• Registered partnerships.
• Eligible startups.
• IT and software development companies.
• Mobile app development agencies.
• SaaS businesses.

Having a business name or GST registration alone does not automatically qualify you for organisation enrollment on these platforms. Your legal business structure must meet their requirements.

5. Documents Required for D-U-N-S Registration

Before applying, prepare your business information.

Depending on your business structure and verification requirements, you may need:

• Registered legal business name.
• Registered business address.
• Business phone number and email.
• Contact person's name and designation.
• GSTIN, where applicable.
• Certificate of Incorporation or LLP registration documents.
• Business address proof.
• Other supporting documents requested by D&B.

Pro tip: Use your exact legal entity name rather than your brand or application name.

For example, if your registered company is ABC Technologies Private Limited and your application is called ABC App, use the registered company name.

6. How to Apply for a D-U-N-S Number in India

Follow these steps to obtain your D-U-N-S number.

Step 1: Check whether your business already has one

Before submitting a new application, check whether Dun & Bradstreet already has a record for your business.

Official website:

https://www.dnb.co.in/duns/get-a-duns

Search using your legal business name and address.

Step 2: Visit the D&B India registration page

Open the official D-U-N-S registration page and select the appropriate application option.

Choose the relevant purpose, such as Apple Developer enrollment, if applicable.

For Google Play, follow the current D&B registration instructions.

Step 3: Enter your business details

Provide the requested information, including:

• Contact person's details.
• Company legal name.
• Business email and mobile number.
• Business location.
• GSTIN, where applicable.
• Purpose of registration.

Step 4: Submit your application

Review your company name, address and contact information carefully before submission.

Incorrect or inconsistent details may delay verification.

Step 5: Complete business verification

D&B may review your application and contact you for additional documents or clarification.

Respond promptly to avoid unnecessary delays.

Step 6: Receive your D-U-N-S number

After successful verification, Dun & Bradstreet assigns your unique nine-digit business identification number.

Keep it safely for future business verification requirements.

Step 7: Complete developer account enrollment

For Google Play Console:

1. Create or access your organisation developer account.
2. Link the appropriate Google Payments profile.
3. Provide your D-U-N-S number.
4. Ensure your organisation's legal name and address match D&B records.
5. Submit the required organisation and authorised representative documents.
6. Complete Google's verification process.

For Apple Developer:

1. Open the Apple Developer app.
2. Sign in with your Apple Account.
3. Select organisation enrollment.
4. Enter your legal company name and D-U-N-S number.
5. Provide the requested business information.
6. Complete Apple's verification process.

Both platforms may request additional documents before approving your organisation account.

7. Is a D-U-N-S Number Free in India?

Good news for Indian startups and app developers!

Dun & Bradstreet provides free D-U-N-S registration through its official registration routes.

Google also explicitly confirms that applying for a D-U-N-S number through Dun & Bradstreet is completely free.

Application	Cost
Google Play organisation verification	Free D-U-N-S assignment
Eligible Apple Developer request	Free D-U-N-S assignment
Optional third-party services	May charge fees

Google advises developers to avoid third-party services charging high administrative fees for this free registration.

Processing time: Google advises allowing up to 30 days for D-U-N-S registration. Eligible Apple Developer requests through D&B India have a separately published five-business-day processing timeframe.

Always verify current processing timelines with D&B.

Official website: https://www.dnb.co.in/duns/get-a-duns

8. Common Problems During D-U-N-S Registration

Here are some common issues developers should avoid:

Company name mismatch: Ensure your legal company name matches your incorporation documents and D&B profile.

Address mismatch: Your Google Payments profile must match the organisation name and address in your D&B record.

Existing D-U-N-S number: Search for an existing business record before requesting a new number.

Verification failure: Check your D-U-N-S number and supporting documents. Ensure the authorised representative's identity information is accurate.

Incorrect business structure: Remember that having a D-U-N-S number does not automatically make a proprietorship eligible for organisation enrollment.

9. How Unity Technology Can Help

At Unity Technology, we believe launching a mobile application involves much more than writing code.

From business readiness to developer account setup and app publishing, several technical and administrative steps contribute to a successful launch.

We help businesses and founders navigate their mobile app development journey.

Our assistance includes:

• Business readiness guidance: Understand the documentation and business information required for developer organisation enrollment.
• D-U-N-S application guidance: Help organise the required details and navigate the official application process.
• Developer account guidance: Understand Google Play Console and Apple Developer organisation enrollment requirements.
• Mobile app development: Build scalable Android and iOS applications using modern technologies such as Flutter.
• App launch support: Assistance with app submission preparation, testing, store listings and release configuration.

Whether you're a startup founder, entrepreneur or established business, we can help prepare your digital product for launch.

Planning to launch your mobile application on Android or iOS?

Let's discuss your project.

Website: https://unitytechnology.in/

10. Frequently Asked Questions

Q1. Is a D-U-N-S number mandatory for Google Play Console organisation accounts?

Yes. Google requires a D-U-N-S number for organisation developer accounts, subject to specific government organisation exceptions.

Q2. Is a D-U-N-S number required for Apple Developer organisation accounts?

Yes. Eligible organisations must provide a D-U-N-S number during enrollment.

Q3. Do individual app developers need a D-U-N-S number?

No. Individual developer accounts on Google Play and Apple generally do not require one.

Q4. How long does it take to receive a D-U-N-S number?

Google advises allowing up to 30 days. D&B India publishes five business days for eligible Apple Developer requests.

Q5. Is a D-U-N-S number free in India?

Yes. D&B offers free registration through its official application routes. Google explicitly confirms that the registration process is free.

Q6. Can I use GSTIN instead of a D-U-N-S number?

No. GSTIN is a tax registration identifier, whereas D-U-N-S is a business identification number.

Q7. Can Unity Technology help with D-U-N-S registration?

Yes. We can guide you through the application requirements, help organise business information and prepare for developer organisation enrollment. D-U-N-S numbers are issued exclusively by Dun & Bradstreet.

Final Thoughts

Whether you're planning to launch on Google Play Store or Apple App Store, preparing your business identity is now an important part of the mobile app publishing journey.

Don't wait until your application is ready for launch.

Get your business documentation organised, apply for your D-U-N-S number and prepare your developer accounts early.

Unity Technology – Building Digital Products That Move Businesses Forward.

Let's turn your application idea into a launch-ready digital product.

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Official References:

1. Google Play Console – Required Information for Developer Accounts
2. Google Play – Developer Identity Verification
3. Apple Developer – D-U-N-S Number
4. Apple Developer – Programme Enrollment
5. Dun & Bradstreet India – D-U-N-S Registration

Information reviewed as of October 2026. Requirements and processing timelines may change. Always verify the latest details with the official providers.

Disclaimer: Unity Technology provides informational and onboarding guidance. It is not Dun & Bradstreet and does not issue D-U-N-S numbers or guarantee developer account approval.